Excerpt: Rosarito Beach Mayor Hugo Torres always has pitched his seaside city as a cut-rate paradise. But even this relentless hometown booster is stumped these days: How do you sell the Mexican good life in the midst of a drug war?
The city’s bustling main drag, Benito Juárez Boulevard, has been the scene of two shootings since September, one a drive-by slaying of a 15-year-old boy and three other people in a pet store filled with frenzied puppies and canaries.




